"The Truth About Fleshlight" →
Steve Shubin, the owner/founder of Fleshlight, wrote a letter to the editor at the Austin Chronicle in response to the cover story I wrote about him and his company for the paper last week. He wasn’t, as it turns out, especially thrilled with it.
I kind of expected that might be the case as I was working on it. I don’t think I wrote anything unfair or unkind, but Shubin struck me very much as a man who has a definite idea of himself, and I suspected strongly that the story I was telling would not correspond with the vision of who Steve Shubin is that he himself holds.
After reading the story, I thought, “This sounds like a pissed-off ex-cop that missed choking people out, had a lot of money, a lot of fancy cars, was misunderstood, mistreated by bankers, rejected by organizations that needed donations, whose neighbors would not wave to him. What an idiot!”
That is probably not the way that Steve Shubin sees himself, no. I spent a little over two hours with Shubin, though, and these were the things that were hammered home to me. In his letter, he laments the fact that the charity work that he does didn’t make it into the article — and he did talk about that a bit, but here’s the thing: telling a reporter about the charity work your company does rarely registers, because that very often plays like spin. Saying “we built a martial arts school in Kenya” is nice, but the way it’s rattled off at the end of an interview, in a list of charitable contributions a person made, doesn’t lead me to believe that this is a great passion, and I’m not interested in documenting someone’s tax deductions.
The fact that he was willing to tell me about the “hundreds of people” he’s “choked to unconsciousness,” unsolicited (I never asked him for those details), knowing that I was recording it? That revealed something unexpected about his character.
It’s a tricky business, profiling someone for print. Because I have no interest in being cruel, or painting someone in a negative light (though to be clear, I don’t think the story actually portrays Shubin in a negative light at all, except that it doesn’t correspond to his own vision of himself). But I’m also interested in exploring the truth of a person, and not writing a hagiography. I left out details that would both raise your opinion of Shubin (like the charity work) and probably lower it (nothing serious, mostly just stuff he describes as “locker room talk”), because none of that seemed to get at the truth of this guy’s struggle surrounding this company he’d built, the wealth he’d accumulated, and the resentment he clearly felt toward the people who didn’t treat him the way he felt he should be treated.
I didn’t pull his quotes about his bank, or his neighbors, or the people in his office park out of nowhere, you know? He kept coming back to those themes, over and over, in a two hour interview. That let me know that this stuff was important to him, even if it was mostly just in brief asides. You can learn a lot more about a person by the things that eat at them than you can by the things they profess to be proud of.
All that said, this is something I’m going to think about a lot going forward, as I develop as a journalist and a person who tells other people’s stories. Because let’s not dance around this: mine is a business that rewards shocking details, that offers plenty of opportunities to be cruel, and which gives people like me the power to frame how people are perceived. That’s a serious responsibility.
For the most part, this hasn’t been something that the people I’ve written about in other stories have been upset by. And while I wouldn’t do anything differently knowing that the story I wrote was going to bother Shubin, things like this are still a good way to remind yourself of your responsibilities.
