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[armchair quarterbacking]

August 13th, 2008 · 4 Comments

McCain’s got a new ad in his bid to get elected student council president of America. It’s about, like, how hot young white girls are totally into Obama, which means A) you’re a dumb girl if you vote for him and B) those white girls want to fuck him, doesn’t that piss you off? I think that’s the point of this one, but I’ll admit that the overwhelming silliness of this campaign tactic has started to exhaust me a little bit… I fully expect that the next one will feature lisping, limp-wristed flaming poofs squealing about how ohmigod, barack obama just looked right at me! and will run on YouTube under the title homos for obama, with the equally subtle subtext being ewww, gay! and john mccain would never do that to another dude, but it’ll probably take a couple of weeks before they feel the need to run with it.

I’ve been writing a lot about John McCain lately, but not much about Obama. In case you’re wondering why, it’s because Obama isn’t really campaigning right now, at least not in a way that’s worth talking about. McCain, meanwhile, is running on a strategy that’s… we’ll go with bold, in that it offers nothing about himself or even really Obama, just an appeal to the backed-up resentment of a faceless portion of America who just doesn’t care for all those young people. But while the first ad, with Paris Hilton and Britney Spears, was pretty effective, I’m wondering now if this approach is pretty much dried up. Even if you responded to the first one, at this point, you have to start wondering what else McCain has to say. You can effectively stoke the resentment of a lot of Americans, but you have to offer them an outlet. It hasn’t happened yet.

Meanwhile, the frustrated Obama supporters who resent the fact that he hasn’t hit back yet are nonetheless keeping quiet, which I’ll admit I don’t entirely understand. You’d figure that a 527 group would start its attacks soon, but it hasn’t happened yet. It seems like now would be the time to put McCain on the defensive, since his offense has more or less exhausted itself, but I don’t run these things… I’m not saying that you need to start gathering a bunch of old Naval officers to question whether or not McCain’s experience in a POW camp in Vietnam has left him a secretly brainwashed communist sleeper agent, awaiting only a phone call from Raul Castro speaking the code phrase he loves you to get him to announce a plan for a thousand year partnership with China while executing dissidents, but the silence is a strange tactic, and these groups are known for making noise. The McCain campaign has exhausted its current line of attack, and the time is ripe now to take a couple of weeks in the driver’s seat of the media narrative. But so far, the only third-party entity to inject itself into this campaign in a meaningful way has been Paris Hilton herself, and it seems a little surprising that George Soros or someone hasn’t sensed that the time is now to make a move.

Which isn’t necessarily what I want to see happen, but it would make sense. I like the campaign Obama’s been running, and I’m a fan of moveon.org’s decision to suspend their 527 on his example. It just seems like a strange set of coaching choices to not step in now with something to wrest control of the narrative away from McCain, now that his line has gotten stale and boring, like watching both of your opponent’s starting cornerbacks go down in the third quarter with severe ankle injuries and not even trying to air out the deep ball. A game manager might be all it takes to hold the lead, but Americans like to see some firepower.

Tags: football · politics

4 responses so far ↓

  • 1 m.s. // Aug 13, 2008 at 5:14 pm

    Oh, Dan. You and your football.

    I’m not surprised that no 527s are taking action, as Obama is more or less guaranteed to denounce them if they go ahead without his approval.

    I am surprised to see that he’s not really striking back from within the campaign. It’s possible, though, that they’re busy planning a giant media blitz that shatter McCain’s defensive linemen, and end with McCain getting scraped off the astroturf and carried off the field in a stretcher; or at the very least put the fear into him.

    To make an attempt at a football analogy.

    dan Reply:

    I think their real plan is a powerful media blitz focusing on people who don’t give a fuck about the horse race aspects of Presidential politics (i.e., not me) and seling Obama to the people who aren’t even going to start paying attention for another two weeks, counting on the people who already voted in the primaries to come back as supporters and be unfazed by McCain, and win the numbers game that way. Which is not a bad strategy, especially because the national narrative isn’t the only game in town (and Obama’s excelling at the 50-state game in pretty exciting ways), but it leaves those of us who watch Presidential politics like sports a little bit bored. Fuck it, man, go deep!

    –d

  • 2 m.s. // Aug 14, 2008 at 2:49 am

    Actually Dan, i think you’re the main guy.
    You are the audience of both parties.
    You, and you alone.

    Well, sometimes Alfredo.

    But mostly just you.

  • 3 StuporMundi // Aug 15, 2008 at 3:17 am

    Dan, you make an obvious point that even the more canny observers, like Josh Marshall (IMO), overlook. Nothing that happens now really matters that much in terms of the general election. In j-school we discussed the plague of “dailiness” that was emerging into journalism — a spreading taint of the 24-hour news cycle from cable TV to print. Dailiness in news reporting is analogous to trying to make sense of every uptick and downtick in the Dow on the basis of today’s open and today’s close. Political commentators, even ones I admire, play into dailiness by trying to make news of every fucking release of polling data. They end up trying to identify trends between yesterday’s Zogby and today’s Gallup. They act like they’re figuring something out, but they’re not: they’re reinforcing the corporate story line.

    The concept of “October surprises” in U.S. election mythology indicates to me that Machiavellians generally agree it is best to roll out your killer tactic near the end of the cycle, when it will remain freshest in the impressionable mind of the “moderate, undecided swing voter.” You know: morons.

    Wish I wasn’t such a sportstard so I could play along with the football metaphor.

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